Thierry Henry will officially be wearing PUMA after signing a multi-year partnership this week. Last nights in the All-Star game, Henry sported the Puma King Finale for the first time, choosing the new Black/White/PUMA Red colorway. It is a big move for Henry and realistically leaves Reebok without any selling power here in the US. I think it is an extremely wise decision by Henry and having tested the King Finale, I am sure they will help elevate his game.
More details from Puma below:
Westford, Mass. (Thursday, July 28, 2011) – Yes, he’s known as an international soccer legend. And yes, his reputation both on and off the pitch is extraordinary, and his fan base is diehard. (TH14 forever!) But little do many of his supporters know, underneath all the accolades, Thierry Henry is one seriously great guy, a big fan of New York, and a bit of a sneaker enthusiast too, making him a perfect brand ambassador for PUMA. Henry, who will serve as a key ambassador the sportlifestyle brand, made his worldwide debut in PUMA boots yesterday as he took to his home field in New York at the AT&T 2011 Major League Soccer All-Star Game against Manchester United FC. And this weekend, the legendary athlete returns to his former battleground in England – this time, with PUMA on his side (and on his feet!) – to lead the New York Red Bulls against his former team, Arsenal Football Club, in a pre-season friendly.
“Not only am I excited to be playing here in New York and all around the United States, but I am thrilled to have PUMA by my side as a partner and a supporter,” said Henry. “I have always loved PUMA for their unique, fun and authentic love of the game, and for the sheer joy that the brand brings to their fans. I’m excited to represent PUMA on the pitch – my new PUMAs performed exceptionally for me in yesterday’s game – I have always been a PUMA sneaker fan and now, I can’t wait to get my hands on the insider stuff.”