Timing seems to be everything in the soccer market! Get this: a German company (IMPIRE AG) is on the verge of releasing a new performance sensor tracking system that will fit in EVERY soccer cleat – it is called the beMeister Performance Sensor. In other words, if you want something that is not the Adidas F50 adiZero miCoach (which is available to buy December 1st), you will now have another option that can be used in multiple pairs of boots! Of course, the big question surrounds how the system actually holds up against the technology Adidas has to offer, but I am personally very interested in finding out. It has the potential to provide me with a way to track my personal performance as I test several different boots at once – all I need to do is swap the insoles out!
I usually don’t quote directly, but the following sent over by the IMPIRE AG team, sums up their technology perfectly:
“There are two different beMeister products that can be combined or used separately: The beMeister insole and the beMeister soccer ball. Both sports articles are equipped with a sensor and collect various performance parameters from the player, such as average speed, number of sprints, top speed, distance covered and much more.
The beMeister insole has been designed so that it fits into any soccer boot without altering any of the shoe’s characteristics. A performance sensor is located within the insole which accurately captures each movement and changes of direction on the soccer pitch or training ground, resulting in exact distance and speed measurements.
The beMeister soccer ball is also equipped with a sensor and detects the rotation and the speed of the ball as well as the air pressure.
The beMeister watch enables players to access their live performance data at any time, which means that you can check your performance data during training sessions or the half time break. This enables you, for example, to practise targeted shooting or free-kick training, or simply to evaluate your own performance levels while you’re out on the pitch.
All data can be uploaded at any time via a USB port from your beMeister watch onto your PC or Mac. You can then analyse, compare and evaluate the data on the website: www.be-meister.com. As well as being able to compare your results with other players, team mates or professional players, you can also start to improve your own performance. You will find an individually tailored training programme, developed by UEFA-A licensed coaches, which will help you to meet your goals.”
I have to admit, the idea of any kind of performance tracking technology excites me and is definitely the way forward for companies. Having an entire system (insoles, watch, ball) puts the beMeister ahead of the game and if they really attack the market, they have the potential to take hold of player insoles all over the world. I am interested to see how these insoles actually fit and feel in your boots, and if they really can be used across multiple silos. Again, the timing could not be better for IMPIRE AG as players learn more about and see the potential of the Adidas system – but, I have a feeling that Adidas see things a little differently! beMeister will be available from November 2011 to US consumers through the www.be-meister.com website.
In typical fashion, we have requested product samples in order to provide a breakdown of what they are all about and will have the latest version for review later this month. Stay tuned for further details in the next few weeks! Thoughts on the technology? Is it something that interests you?