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Launch of PUMA’s Project Pink 2013

Project Pink Gear 2013

I feel it is only fitting that I write my intro piece as SoccerCleats101’s first female writer on a breast cancer awareness program. PUMA recently launched its fourth season of Project Pink on August 5th with a new collection featuring athletic apparel and soccer gear.

Whether or not you know someone personally who has had to battle breast cancer, the way I look at it, if you’re going to buy soccer or athletic apparel, why not support a great cause at the same time? With PUMA’s Project Pink, 100% of their collection’s profits will be donated to a chosen breast cancer charity. In addition, PUMA will donate $1 towards this same charity with every mention of #projectpink on Twitter or Instagram. The charity to receive the final sum of PUMA’s donation will be determined by you, the voters. Voting will start September 16th. The previous three years’ winning charities have been the Magee-Women’s Foundation in 2010 and the Dr. Susan Love Research Foundation in 2011 and 2012.

The Project Pink collection includes t-shirts, sweatshirts, soccer balls, cleats, goalie gloves, and more. All items, of course, include pink! After sampling some of the gear myself (pictured above), what stuck out to me the most was the flattering feminine fit. The pink breast cancer ribbon theme in each piece is a nice touch as well. There are also subtle camo patterns throughout the collection. Puma did a great job with their presentation and appeal to women of all ages in their support of the cause!

Just to recap, here’s how you can help the cause, regardless of your age:

  • Shop for Project Pink gear at Shop.PUMA.com where 100% of their profits (up to $120,000) will be donated to the winning breast cancer charity.
  • Vote for which charity you want to win at facebook.com/projectpinkpuma
  • Tweet or Instagram #projectpink and PUMA will donate $1 for every mention (up to $25,000)

About Elise Britt

Elise is our resident Female writer, who is dedicated to covering all aspects of the female game. She played college at UCLA and just recently won the WPSL National Championship with the San Diego Sea Lions - so, she has plenty of experience in the game!

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