Having spent the last 3 years pushing Mizuno to enter the US market, this feels like a huge win for us and our followers. We have gone from creating a petition, to discussing the popularity of the brand over the phone, to supporting a survey that Mizuno used in their decision process. It has been a long, hard road to persuade the Japanese brand, but the move to enter the market is a much needed one and ideal timing before next Summer World Cup.
Where And What Boots Will Be Available?
There has been a lot of thought put into Mizuno’s decision to release boots in the US, and they have decided to take a slightly more cautious approach. Rather than spreading their boots nationwide, they are going to control everything via their website, and they will be the ones processing sales and shipping boots. It is a very smart move, considering the fact Mizuno already do it will all of their sports products and it keeps a sense of “exclusivity” with their range of boots. For the moment, there will only be a small number of the following boots available to purchase.
- Morelia Neo (Made in Japan)
- Morelia II (Made in Japan)
- Wave Ignitus 3
When everything goes live on December 2nd, there is sure to be a crazy rush from players to secure a pair so i’m not sure that they will be available for long. Mizuno have relayed the fact that they want to take it one step at a time, but from reader feedback I’m thinking they will sell out fast.
Obviously, as you can tell, I am a big fan of what Mizuno have to offer. Over the past few years, I have had the opportunity to test out a wide range of Mizuno boots and each pair has performed exceptionally well. I will only put my name behind boots that make sense for players to use, so picking up any of the available Mizuno pairs is a “win” in my books. Up until this point, the only way you could pick up a pair was via international shipping or staring an eBay listings for weeks on end hoping a pair in your size randomly showed up. Now, you will have boots to choose in your size and available returns.
We will have more details on what to expect over the next few weeks – for now, make sure to follow Mizuno Soccer USA on Twitter (official page) for all their latest updates.