In the world of boots, I don’t think we have ever seen a single silo price increase by $30 out of the blue – but that is the case with the fabled Adidas Copa Mundial. This one is sure to cause a reaction.
The Adidas folks have somehow found value in dramatically upping the price of the Copa and it has fans asking some serious questions. In all truth, the Copa has been set a pretty consistent price over the past decade bar one $10 increase about a year ago, offering fans real value for money. And since we never see “updates” like with other ranges that allow companies to jump price, this is probably something that was well overdue.
We have discussed the subject with several top sources and the consensus on the need for a price increase was pretty consistent. In the US, the boot is priced lower than other parts of the globe (currently $120), so already Adidas has been playing favorite with the US market. And lets be honest, even with the increase you are still getting value for what you pay for. The new price will be set around the $150 mark.
Where the big issue lies is in the dramatic spike of the increase and it won’t bode well with loyal consumers. One of the major selling points for the boot is the fact it isn’t in the same price range as the ghastly bright colored boots. Then there is the introduction of the Nike Premier and its popularity. The Copa increase will actually leave a $60 price gap between both boots. When it comes down to it, I’m not sure how many players will look to the Copa over the Premier.
The price increase is set to kick in come December 1st across most major retailers.
Of course, there is one last chance to get them at a discounted price, and that is this week. Black Friday sales will see the price drop below $100, so it actually makes for the absolute ideal time to snag some pairs. As deals come in this week, I’m going to update below for those that want access to a deal this week. Remember, the current MSRP is $120.
- Find the Copa Mundial at soccer.com.
What are your thoughts on the price increase? Will it affect your opinion of the range and will you look to purchase pairs in the future? Have your say and share your thoughts in the comment section.