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adidas World Cup Commercial – “Leo Messi’s World Cup Dream”

Lionel Messi Battle Pack F50

During halftime of the UEFA Champions League Final today, adidas will debut their latest 2014 FIFA World Cup television commercial starring Lionel MessiDani AlvesBastian Schweinsteiger, Mesut Özil, Luis SuárezRobin van Persie and Xavi.

The new TV spot, titled Leo Messi’s World Cup Dream”, is directed by “City of God” director Fernando Meirelles, co-directed by Cassiano Prado and features an exclusive track by Kanye West.

From watching the clip, you get a feel that corresponds with the release of the Battle Pack. adidas is definitely hitting the heart pounding, emotional feel that goes with the game and playing on the Worlds biggest stage.

The film begins with Leo Messi asleep and vividly dreaming of the extreme lengths his fellow star footballers are going to in their preparation for the 2014 FIFA World Cup Brazil™. This includes introduction of the Battle Pack boots, adidas’ official footwear collection for the tournament. Attention then turns to cutting edge football action on the field of play, with leading adidas players going “all in”, showing off extraordinary skills and ultimately succeeding in an epic battle of wills on the pitch. Players, fans, managers and nations all join together in their desire for the ultimate prize, before Messi awakes knowing it is time to go ‘all in or nothing’ for 2014 FIFA World Cup Brazil™.

As the advert comes to an end, the viewer will be presented with the same choice as Leo Messi. The final screen of the ad on TV and YouTube will offer a stark and binary choice; an “all in” button, alongside a “nothing” button. Clicking “all in” will connect the user to everything adidas has to offer for the 2014 FIFA World Cup by following all adidas football handles on Twitter. Clicking “nothing” ensures the user is shut out and has no adidas communication for the summer tournament.

What do you guys think about the video? Did adidas get it right?

About Bryan Byrne

The mastermind behind the revolution that is SoccerCleats101. Bryan started this website back in 2008 and has been testing boots on a daily basis ever since. Check out our About Page for more details on Bryan and the website.

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2 comments

  1. Hi,

    Thanks for the post about World Cup. Just a tip about those who don't live in countries that stream world cup online. You can use UnoTelly to remove the geoblock and stream World Cup 2014 in your country free worldcup .unotelly.com

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