During halftime of the UEFA Champions League Final today, adidas will debut their latest 2014 FIFA World Cup television commercial starring Lionel Messi, Dani Alves, Bastian Schweinsteiger, Mesut Özil, Luis Suárez, Robin van Persie and Xavi.
The new TV spot, titled “Leo Messi’s World Cup Dream”, is directed by “City of God” director Fernando Meirelles, co-directed by Cassiano Prado and features an exclusive track by Kanye West.
From watching the clip, you get a feel that corresponds with the release of the Battle Pack. adidas is definitely hitting the heart pounding, emotional feel that goes with the game and playing on the Worlds biggest stage.
The film begins with Leo Messi asleep and vividly dreaming of the extreme lengths his fellow star footballers are going to in their preparation for the 2014 FIFA World Cup Brazil™. This includes introduction of the Battle Pack boots, adidas’ official footwear collection for the tournament. Attention then turns to cutting edge football action on the field of play, with leading adidas players going “all in”, showing off extraordinary skills and ultimately succeeding in an epic battle of wills on the pitch. Players, fans, managers and nations all join together in their desire for the ultimate prize, before Messi awakes knowing it is time to go ‘all in or nothing’ for 2014 FIFA World Cup Brazil™.
As the advert comes to an end, the viewer will be presented with the same choice as Leo Messi. The final screen of the ad on TV and YouTube will offer a stark and binary choice; an “all in” button, alongside a “nothing” button. Clicking “all in” will connect the user to everything adidas has to offer for the 2014 FIFA World Cup by following all adidas football handles on Twitter. Clicking “nothing” ensures the user is shut out and has no adidas communication for the summer tournament.
What do you guys think about the video? Did adidas get it right?