Another day, another crazy, bold and technically advanced release from the folks at adidas. This time around, they are offering up a fresh new look for the adiZero F50 “Crazylight”, again keeping that rainbow-esque style paint job.
Why Crazylight? At a phenomenally lightweight 4.7oz, this boot is 20% lighter than the previous adizero F50 and is to date the lightest soccer cleat ever released to market. Following on from the mind boggling “concept” launch of the adizero 99g (3.5oz) boot last year, adidas used some of the innovation on those boots to decrease the weight of the current range. Dropping things to 3.4oz would be extreme and it is a case of step-by-step, testing the market before they attempt to hit that level.
With the initial run of the Crazylight not hitting “limited edition” expectations (ie. they didn’t sell-out) we are left wondering how the market will react to this latest edition. Just by media coverage, we can already tell there is a lack of direct interest into what the boot has on offer – they do weight in at 4.7oz after all! This is the lightest boot EVER released and the market is not going crazy to snap up the last remaining pairs. Why?
It leads us to wonder; has the lightweight bubble burst, or is it simply the visual design of these boots that is a direct miss? Or are we way off in thinking these are not popular? We are interested in hearing your take – hit up the survey question and then let us know in the comments what your thoughts are on this highly advanced, lightweight speed boot.
And for those seriously interested in a pair, they can be found at soccer.com.