Nike released one heck of a radical collection this morning, in the form of the “Shine Through” collection. This is without a doubt the most anti-old school set of boots ever released and the least expected to hit market in muddy winter months. But, there is no doubt that they are going to gain some extremely positive acclaim for their awesome, vibrant appearance!
Basic black boots were the norm until the 1970s, when white boots first began appearing on the pitch. Just as that first splash of color turned heads back then, Nike’s Shine Through Collection is intended to stand out today.
For those that want to see the entire line-up across all silos and tiers, head to soccer.com.
Nike are releasing the series ahead of the new year, with the intent of providing players a “fresh” opportunity to shine through and make the most of whats to come in 2015.
“While white is sometimes thought of as the simplest of colors, we see it as the powerful result of overlapping primary colors. It’s a bit analogous to how a player’s training, creativity and touch overlap to create powerful moments on the pitch that look deceptively simple.” – Max Blau, VP Nike Football Footwear
Nike’s color experts drew inspiration from the energy, atmosphere, and visuals that accompany New Year’s Eve celebrations in Brasil. White is the traditional color worn by those partaking in the festivities, with bright pops of accent colors. White is also an expressive color choice among footballers and is currently the second most selected hue on NIKEiD. The color contrast splashed along the Swoosh of the boots loosely mimics the way New Year’s fireworks cascade through the night sky.
The new designs cover the Hypervenom, Magista, Mercurial Superfly, and Tiempo, with pro players set to begin wearing them in early December. They are currently available to purchase at soccer.com.