He might be injured right now, but that hasn’t stopped adidas puling out all the stops for their key athlete. Going forward, adidas want 10/10 to be known as Messi Day, an annual date for the release of a super limited edition boot for Lionel Messi with just 100 pairs produced worldwide.
The release marks the start of a new tradition of collector’s edition Messi boot launches, which will drop every October 10th. 89 of the 100 pairs will go on sale for one day only on October 10th, ten pairs of the Messi 10/10 will be sent to the players recently named as the members of the adidas Backed by Messi campaign and the final pair will of course go to the man himself. Each pair will come with an embossed premium leather tag featuring the serial number for that pair within the 100 made, the first time adidas Football has released a boot with this unique identifying mark.
The Messi 10/10 boots are designed to celebrate Messi’s reinvention of the number 10 role in football, with his iconic shirt number set on the heel in real metallic gold. The upper of the boot is a premium black with the unique Team Messi logo embossed across the forefoot.
The signature MessiFRAME and GAMETRAX are picked out in electroplated gold and deep red, embodying the luxurious football for which Messi is famous. Really important note here; the collector’s boots will only be available in an exact replica of Messi’s size 8.5, outside of that you won’t be able find another size.
These boots will go on sale and sell out on Oct 10th – only available at adidas flagship store in Barcelona!
Who is going to be interested in picking up a pair? And how much would you be willing to pay for them?