PUMA announced today it has signed a long-term contract with US international, Michael Bradley, who is set to officially debut his relationship on field during the USA game against Mexico on October 10th.
This is a major coup for PUMA, even if it is not a very sexy signing. Bradley is a workhorse who looks to dominate games from the middle of the park and his signature signals long term intent. Bradley has signed a contract to be the face of US Soccer for PUMA and will be featured in future campaigns and marketing initiatives for statement soccer footwear and inspired products. PUMA will also work with Bradley to create programming surrounding him during major international soccer tournaments.
With 106 USMNT games to his name and 15 goals, Bradley said:
I couldn’t be more excited to join PUMA and the roster of strong and talented athletes already in the family. Their Forever Faster positioning is not only the perfect fit for my soccer game, but also fits with my lifestyle off the pitch.
PUMA named Bradley due to his consistent place as one of the best players in soccer. Tara McRae, Senior Vice President of Brand & Marketing at PUMA North America commented, “Over the past decade Bradley has proven to be a key player and leader on the US National Team. This, along with his speed, touch and overall power on field has really impressed us from the beginning and makes him a great brand fit and Forever Faster ambassador. ”
Which Boots Will He Wear?
From what we are hearing, he is set to wear either the evoSPEED 1.4 or the evoSPEED SL for the remainder of the MLS season. In recent games it has been the 1.4, but he has been spotted in training wearing the SL. If true, this would be an interesting decision for a number of reasons. First off, he has been wearing the Nike Magista Obra, a boot that is very opposite to Puma’s speed focused silos. Second, and this one is in regards to the evoSPEED SL only, he plays in MLS where there are still plenty of artificial turf surfaces in use. The evoSPEED SL comes with an explicit warning not to be worn on artificial surfaces. We have experience with this and the warnings should absolutely be heeded. Realistically, that alone should rule those out of the equation. And finally, Bradley in a lightweight, thin skin boot throwing tackles in across the pitch? Sounds like a super bad idea.
Just personal opinion, but I say get yourself into a classy pair of King Matthäus, Michael. I think you’d enjoy them!