adidas are taking their top range boots and giving them a street makeover in the form of ACE16+ PURECONTROL UltraBOOST. This is a fresh of-field take on the high performing ACE16+ PURECONTROL, a boot that has quickly become a leader on the market thanks to its laceless design and Primeknit upper. adidas has taken the industry-leading BOOST technology used in adidas Running products, to meet players’ off-pitch needs.
The ACE 16+ PURECONTROL UltraBOOST will be available two colorways; Solar Yellow (matching the new Speed of Light range) and a Blackout. This is the first time that football’s leading brand has taken an on-pitch shoe and reinvented it as a lifestyle shoe. It marks the beginning of a new focus where future soccer products will be followed by similar off-pitch alternatives. Given everything these have to offer, they are an AWESOME release!
Sam Handy, adidas Football Vice President of Design said:
We know a footballer’s life doesn’t end when he leaves the pitch. The ACE 16+ PURECONTROL UltraBOOST takes the best upper from adidas Football, the best craftsmanship from adidas Running, and brings it together for the first time. We’ve created something that football players and fans want to see. We’ve recognized that people love wearing our football boots on-pitch, and want to replicate that off-pitch. So we’re going to start following our on-pitch releases with off-pitch versions – this is the start of an exciting journey.
And this was a super limited edition run, with very few pairs released to retail. For example, soccer.com only had 10 pairs available and they sold out in minutes. And if you do a quick search on eBay, they are already listed well over the retail price, some pairs for as much as $800!
What do you guys think of this release and would you want to see them more readily available?