Puma have just released a pretty unusual new version of the superlight weight Puma V1.10 SL, this one being created through the influence of the fastest man in the world, Usain Bolt. This version is called the V1.10 SL Lightning and comes in a Jamaican yellow-and-green that gives the boot its signature look. Unlike the release of the V1.10 SL, the Lightning has received plenty of advertising and has been featured in several online campaigns, like the video below.
If you don’t know who Usain Bolt is, he is the fastest man in the World! He holds the 100 meters record with an incredible time of 9.58 seconds! Basically, he is lightning fast – and that is why Puma are using him in the latest V1.10 SL advertising campaign. Below is the release video, where Bolt can be seen with Inter Milan striker Samuel Eto’o. Eto’o debuted and scored wearing the boot this past weekend in the Italian Supercup win over Roma.
Check out our full review of the Puma V1.10 SL.
At 5.3oz, the boot is designed around speed and acceleration. I have already had the opportunity to test them out and they are a great performing boot, something I was surprised to find. Puma use a supersoft and ultra thin premium microfiber upper and one piece of pebax with a carbon fiber inset to minimize weight and increase stability. Another area where they have reduced weight is in the tongue, which is super thin.
Very important, if you are going to buy a pair, make sure to order a full size up. I found from testing that they fit super small and tried both a half and full size bigger, with the full size ending up being the most comfortable.
There are several design aspects that differentiate these boots. On the side of the boot, Puma have placed the slogan “Out of many one people” in recognition of Jamaica’s national motto. And as a final bonus, Puma have placed three faux diamonds on the PUMA cat’s tail, giving them a completely unique look.
One negative – these boots are more expensive (around $350) than the initial release in the V1.10 SL range. This is mainly due to the fact that they are designed around the fastest man in the world.