We haven’t heard a great deal about him since his move to Japan and J-League club Vissel Kobe, but Andres Iniesta has made a splash with his latest move. No, it is not a club move. Instead, the Spanish icon has made the switch from Nike to ASICS boots in a multi-year sponsorship deal with Japanese sportswear and footwear giant. This new deal ends his deal with Nike that has spanned an incredible 19 years, allowing him to become Asics’ latest ambassador.
In a press conference announcing the deal, Iniesta stated:
“I am extremely excited to be part of the Asics family, a brand that represents values and convictions similar to mine as an athlete. My boots are my most important tools. I was impressed by Asics’ passion and the fact that I get to be involved in product development.”
What makes this deal more interesting is the fact Iniesta is set to get his own signature DS Light X-Fly 4 release that will feature Vissel’s team color, crimson red. The limited edition will go on sale in November. Asics has also said that Iniesta will also take on an advisory role in product development.
About a year ago, ASICS made the decision to leave the US soccer market; is this the move that could see them make a return? Does Iniesta signing with ASICS make you more interested in the brand?