PUMA & Dutch lifestyle brand BALR. have joined forces to develop a premium collection that is highlighted by a special edition FUTURE 4.1 boot. Other pieces in the collection includes performance apparel and casual wear that bridge the intersection of football, culture and lifestyle.
Inspired by the aesthetic of BALR. Antoine Griezmann wore the FUTURE boots exclusively in Barca’s game vs. Eibar on October 19th. He even grabbed a goal, giving his pair a pretty tidy debut! They feature a black upper with chrome soleplate, and special BALR. themed lacing. On the heel, you will find the text “Life of a BALR.”
BALR. is known for its forward-thinking fashion, travel products and accessories for men and women. Since their foundation in 2013 the brand has been spotted on some of the world’s best footballers. The PUMA x BALR. collaboration combines the best of both brands, blending football performance and fashion into a sleek street-ready capsule collection.
Speaking about the collection BALR.’s Creative Director Demy de Zeeuw said, “Football is the dominant cultural influence for millions around the world, with the game extending beyond the 90 minutes on the pitch. Our collaboration with PUMA is for those who live football and show as much style on the pitch as they do off of it.”
The PUMA x BALR. collection will be available globally this week.