Puma’s latest introduction to the market takes a new cutting-edge technology to their signature silo, enhancing the control properties of K-leather. This industry-first technology has been deployed for the first time on the new PUMA KING Platinum Lazertouch.
Arriving in two colorways – “PUMA White” and “PUMA Black” – the patented new Lazertouch technology is exclusive to PUMA and allows for a variety of specially crafted textures and graphics to be embossed onto the upper material of the boot. The technology developed in Germany, uses lasers to engrave detailed performance augmented patterns and textures to a mold, before it is fused together with the K-leather, enhancing the material’s existing control properties.
“The PUMA KING is synonymous with craftmanship and premium materials for ultimate ball control. The performance enhancing Lazertouch technology applied to key strike zones elevates the touch of every on-pitch maestro to a whole new level. This is just the first application of Lazertouch in our football footwear, and we are exploring further opportunities across our range of boot [silhouettes]” said Dominique Gathier, PUMA’s Head of Team Sport Product Line Management.
The PUMA KING Platinum Lazertouch is a super-soft, premium K-leather boot upper boosted with 3-D ‘touch’ texture for added control. The locked-in fit is refined with a knitted tongue and the ultra-modern slim silhouette combined with the super lightweight ‘RAPIDSPRINT’ outsole makes it the fastest and lightest PUMA KING ever.
The challenging part to this release is the price, with Puma listing them at a whopping $250. That is pretty high for what is labeled as a more traditional style boot, even if they feature a new type of etching on the upper. It will also be interesting to see what impact that cutting edge technology will have performance wise, something we will look to find out by testing them in the near future.
For those interested, find both King Platinum Lazertouch colorways at soccer.com.