PUMA has launched a new collection in collaboration with creative collective KidSuper, which is inspired by PUMA’s heritage and KidSuper founder Colm Dillane’s past football career in Brazil.
Key to the PUMA x KidSuper project is the KING SUPER FG boot, which are pieced together with turf trainers and PUMA x KidSuper football apparel. The pieces in the collection – combine the energy and unbridled passion of football with the creativity and innovation of art.
KidSuper Studios is a creative collective based in Brooklyn, New York, which transforms streetwear and accessories with fresh takes on style, art, music, and sport. The PUMA x KidSuper Studios collaboration is about combining the love, passion and team chemistry of football with the uniqueness, innovation and energy of the art world.
The PUMA KING is an iconic football boot and for this special product, KidSuper teamed up with Spanish International football player Héctor Bellerín to create a truly unique PUMA KING. A close friendship between Colm and Héctor developed from their love of football and fashion, which opened up the possibility of bringing a fresh new take on this all-time classic football boot.
The white KING SUPER football boot features Colm’s iconic dove on the upper as a tribute to the origins of Colm’s name. Along with that, the KidSuper superhero emblem is placed on the heel and the Love = Football logo can be found on the inside of the boot. You will also find the address of the KidSuper store in New York placed on the heel of the boot, and the iconic PUMA KING tongue features a vibrant yellow and blue re-fresh.
Colm Dillane, KidSuper founder said: “The collection is a dream come true, from having my own football boots to building a KidSuper football pitch. I have so much love and passion for football and PUMA has historically worked with the best footballers of all time. PUMA really allowed me to be creative, I wasn’t just changing colors, I was allowed to create my own products. I haven’t seen so much originality in a collaboration yet.”
The KING SUPER FG and the KING SUPER TT, available at the PUMA NYC Flagship store and select retailers worldwide.