They say timing is everything, and today was a perfect day for Puma. With plenty of eyes on Neymar and the resumed PSG Champions League game today, they officially announced the release of the FUTURE Z 1.1 via a special teaser edition on the feet of the Brazilian star. And he made things even better by putting in a world class performance.
The ground-breaking new FUTURE Z has been developed and engineered to enhance the playing style of the world’s most dynamic playmaker! Built around an adaptive FUZIONFIT+ compression band, the FUTURE Z provides optimal lock-in and support for movement so explosive it will drive the opposition craZy. The eye-catching new boot integrates an innovative Z-shaped Dynamic Motion System outsole for multidirectional movement and traction, with a thin layer of GripControl Pro applied to the upper material for superior touch and ball control.
Even better is the fact Puma has an obvious strategic plan for these boots. Rather than price players out of them, or give them a ridiculously high price, they are gambling on the fact fans will spend $200 on pairs and allow Puma to grab a little bit of market back. I really like the price point and it makes me even more excited to test them out.
Availability, you will find pairs available right now at soccer.com.