Adidas has revealed a first of its kind, 100% vegan football boot – the Paul Pogba x adidas by Stella McCartney PREDATOR FREAK. The limited-edition, gender neutral, boot is the latest iteration of the iconic PREDATOR, fusing the distinct design, innovation and sustainable values of Stella McCartney with the expressive style and elite performance requirements of World Cup winner and Manchester United playmaker, Paul Pogba.
The origin of the collaboration stems from a conversation between Paul Pogba and Stella McCartney as part of adidas’ The Huddle content series, back in May 2020. Hosted during lockdown, their Huddle not only revealed their mutual passion for fashion, sport and brand building, but also served to sow the seeds for this pioneering football-fashion co-creation.
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The inaugural Paul Pogba x adidas by Stella McCartney PREDATOR FREAK offers the latest performance innovations from the PREDATOR franchise with materials and components closely analysed to ensure they conform to both vegan and elite performance standards.
Paul Pogba played an integral role developing the PREDATOR FREAK and this iteration is a stunning combination of football playmaking and creative expression. The distinctive silhouette and fresh white PRIMEKNIT upper is adorned with iconic leopard and Earth Protector graphics. adidas DEMONSKIN rubber spikes, calibrated by computer algorithm to afford improved ball control and swerve, feature on the boot in signal orange. Signature adidas Stella McCartney detailing includes an opalescent finish and an ombré rainbow mirror metallic plate and heel logo – the first time a football boot has carried this feature.
Paul Pogba: “I am a footballer first and foremost, but I have a huge interest in fashion and design and I’ve always wanted to explore this further. This collaboration has been particularly special for me because I’ve been a fan of Stella McCartney’s work for a long time, so when we came together for The Huddle last year and had this idea, it felt like the perfect opportunity to create something. It was in the middle of lockdown and I was missing playing football so much, so it was an incredible feeling to be able to focus on something that combines my love for the game with my passion for style. The boots we created with adidas are bold and unique, and I can’t wait to wear them when I step onto the pitch.”