BREAKING NEWS – Beckham is set to wear PUMA boots. But not David. Instead, it will be Romeo Beckham who is set to be a long-term partner and face of the FUTURE Z range. Romeo is currently preparing for his second season in professional football after signing with Fort Lauderdale CF, a USL League One side and reserve affiliate of Inter Miami CF, earlier this year.
Although he isn’t yet playing at the highest level, just his name alone will create a positive wave for PUMA branding. Especially thanks to his over 3 million Instagram followers. His passion and commitment to the game is complemented by his energy and style off the pitch and the combination is something that PUMA are excited to be part of.
“The FUTURE Z boots match my game perfectly. They’re light so that I can use my pace and agility, but they also grip the ball amazingly so I can dribble and pass effectively. I love the colors of the Under the Lights pack, which combine my passions of fashion and football.”
One of the most incredible aspects to this deal is the fact adidas didn’t go all out to sign him, and then out him in some signature Preds just like his Dad wore. It would have made complete sense and been a very easy selling point. But, at the same time, it makes complete sense that he would look to create his own unique branding and relationship, distancing himself from his Dad’s famous legacy. This gives him a fresh canvas to be able to create and showcase his unique fashion style.
He is set to kick off the new season in the latest FUTURE Z 1.2 colorway.