New Balance launches #NBFootball – The All-Star Lineup

We are closing in on the official boot launch of New Balance boots (slated for July) and today sees the launch of New Balance’s first ever football campaign #NBFootball. Having successfully kicked off the #NBBlackoutSquad campaign, now is the time to highlight the all-star line-up set to promote the boot; Aaron Ramsey, Adnan Januzaj, Marouane Fellaini, Samir Nasri, Fernando Reges, Vincent Kompany and Jesus Navas.

The energetic short video premiered yesterday (seen below), and is intended to encapsulate the players ethos, highlighting the commitment it takes to become a better athlete and the never-ending drive to improve.

#NBFootball is not about one victory, one run or one goal. It’s about every victory, every run and every goal.