Under Armour; Stop what you are doing and listen up right now.
You have done it. Well played!
You have managed to achieve what many brands spend many years striving to do, and the crazy part is that I’m not even sure you realize how well you have done it. What you have in the Clone Magnetico Pro is a boot that matches some of the best on the market right now. Let me repeat that; you have designed and created a boot that matches some of the very best currently available from any brand. That ultra soft upper, gentle stretch ankle collar, lightweight feel, glove like fit…..everything about these is how it needs to be. You have essentially created your absolute best boot to date. A boot that doesn’t need to be modified or updated or reengineered. If you have a follow-up version in the works, stop what you are doing right now. These are the boots you want, they are already here, you have already created them!
Your next step is to promote them, find some sort of a marketing budget and blast them as far and wide as you can. Find people to try them, let people talk about them. Create a promotional campaign where fans can access them at a lower price. It won’t take much for people to find out what the Clone Magnetico Pro are really all about.
Alternatively, of course, you could ignore these message and leave them to sell as they are. Expend little energy and let them be. Move onto other projects. But I’m telling you right now, you are missing out on a HUGE opportunity. I’ve had a lot of boots come through the doors, from many different brands, and these are some of the best I’ve had the opportunity to hold in my hands and wear on my feet!!!
For everyone else reading this, there are two options for you; find pairs available at UnderArmour.com or wait to read our review that is already in the works. Stay tuned for more details on exactly what it is that makes them so special.