Adidas

Earlier today, Zinédine Zidane was given the opportunity to debut the official match ball that will be used at Euro 2016 – Adidas Beau Jeu. Beau Jeu, translated in English as “the beautiful game”, is closely linked to next year’s host country, France. The layering of color incorporates the blue, white …

We are just over a week away from knowing the full line-up of teams that will participate at Euro 2016 next summer. Today began the build up with adidas releasing a first set of new home kits that will be worn by some of those teams. There is the already qualified …

As part of the recent Primeknit collection, adidas released a pretty explosive shoe for short sided play. Welcome in the X15+ Primeknit Court, a shoe that really is as chaotic as it’s naming convention! With winter weather kicking in, indoor soccer becomes the norm and for players that play on …

Seven matches, seven continents all for the Sevenfund. Retired set piece maestro, style icon, and all around great guy David Beckham is celebrating his 10th anniversary as a UNICEF ambassador, with the launch of 7: The David Beckham UNICEF Fund. The fund is designed to help create change for children …

Since their initial introduction to the market, each colorway in the adidas X15 series seems to have got better and better. One of the latest, and our preferred to date, comes in this extremely clean Whiteout colorway. The fact that they feature a metallic silver side panel might demote them …

adidas continue their football revolution today after announcing the all new “City Pack”. The game changing X and ACE boots have now been re-imagined for the cages and courts of the cities where street football lives – with each city on the list receiving an X and Ace release. Every boot in …

Backed by Messi is the ongoing story of ten of the world’s most talented, driven and passionate young players, hand-picked to be part of Team Messi. In this first episode, we see the players show off their skills in their new adidas Messi 15 boots and they share their aims …

When adidas shared details about their latest Primeknit project, there was a definite mixed reaction from fans. Given their high-end price, guaranteed performance is a necessity, but how can you gauge that without actually testing the boots first? Added to that, there have been challenges for adidas fans to fully …

What do you get when you mix adidas most chaotic boots with the best fitting technology in the world? The adidas X15+ Primeknit, a boot designed to break the norm and provide players with a more balanced level of explosive performance. Between these and Ace15+ Primeknit, the X15+ is more …

When we met with them earlier this year, adidas promised some surprises were in store for the Ace and X silos. Well, this is definitely one of them! This week, adidas introduced the Ace15+ Primeknit , a boot designed to highlight the brands key technologies. The performance characteristics of “Control” …

He might be injured right now, but that hasn’t stopped adidas puling out all the stops for their key athlete. Going forward, adidas want 10/10 to be known as Messi Day, an annual date for the release of a super limited edition boot for Lionel Messi with just 100 pairs …

A few months ago when we spoke to adidas designers about X15 and Ace15, they assured us there were some “game-changing surprises in store”. Today, adidas announced that the boots that redefined the game are now available with an all new Primeknit construction. *Available for pre-order. See the full collection here. Debuting on …

When Adidas shocked the boot world by replacing the F50, Predator, 11pro, and Nitrocharge with just two boots the X and the Ace, I was left curious. We all know that the X was designed as a sort of like for like replacement in the speed boot category, and the …

Overnight, we are going to see the Adidas Messi15 get a whole lot more attention on pitches across the globe. Our one issue with the one-man-boot was that only Messi was wearing them, the best player of all time had the ultimate weapons, designed for his own unique style and talent. …