Nike

Over the past year, Nike has stepped up their social media efforts with exclusive accounts for each their top range boots. It has proven to be a huge success! Take for example the Magista Obra page, which we are highlighting here. The Lightning Storm version of the boot, in Turquoise …

We have already brushed upon the incredibly vibrant Nike MercurialX ‘Street’ release that hit the market last month, but we figured they were well worth a follow-up with new images! For those that play indoor soccer, this is a shoe that brings explosive speed to the small-sided game with a locked-down fit …

Earlier in the week, Nike introduced us to their new “Lightning Storm Pack“, a collection of boots that feature full on pastel designs. In typical Nike fashion, they highlighted the high-end boots in their collection through press release and jumped past the boots that most fans will be buying. Case …

There was once a time when pink boots would be seen as just plain ridiculous, and then there was the stage when they became all the rage. It’s been a day or so since then, but finally Nike are back with a new take on the Mercurial Superfly, layering the …

We are closing in on preseason for Europe’s top leagues, with teams set to get back on pitches in preparation for the 2015-16 season. As a result, Nike has unleashed the ball that they will be using in the upcoming campaign, in the form of the most advanced football ever, the Ordem …

Nike has introduced an all new design that is intended to “color the court”. Introducing the new MercurialX Proximo “Street”, an indoor specific shoe that features a uniquely woven multicolor Flyknit upper. The look is unmistakable, although it does fall very much in the samba-esque mold! If you were looking …

For those interested in the Hypervenom II but awaiting the right colorway, Nike has you covered with the option to now NikeID your own pair. It is your opportunity to fully customize a pair and add the blues, reds and yellows that make a boot titled to your taste! From …

Along with the tagline “Deceptive by Nature“, Nike introduced the second generation of the Hypervenom. This latest version features a much more specific purpose, with a plethora of dynamic pieces to improve performance for attack minded players. Switching from an old to new silo can be tough for players, but …

The NikeFootballX lineup has expanded with the unveiling of a brand new short sided silo, the HypervenomX. In order to translate Nike’s new Hypervenom II boot into small-sided soccer, the boot is engineered to work with the foot and enable deadly agility. HypervenomX has been designed for attacking players who are deceptive by …

A week after the release of the Hypervenom II, Nike has unleashed three new colorways that complete their new Silver Storm Pack, offering players some more subtle looks for summer soccer! Master the elements. Level the opposition. Storm the pitch. Unleashed with what is labelled a “Wolf Grey” upper, each of …

We love the innovation process of a boot release, when the designers are coming up with prototypes and ideas as they look to create the perfect boot. Last year, we were offered an up close look at the Nike Magista Obra Prototype story, with images of the boots in play. …

As with any new boot releases, there is a creation story behind the final product. There are so many steps in the process that we never see and a lot of details that are never revealed to fans. But Nike is bucking that trend by feeding us with a ton …

Earlier today, we were introduced for the first time to the brand new Nike Hypervenom II. Designed to provide next level performance to players who appreciate deadly agility, Nike completely upgraded everything about this second generation release and visually, they are pretty spectacular. Added to all the excitement, for the …

Nike is back with a second generation release of the boot dedicated to a new breed of attacker. Welcome in the all new, fully upgraded Nike Hypervenom II and the tag line “Deceptive By Nature.” Since their official introduction to the market in 2013, players have had great success with …