Nike

  Everything Magista over the past few weeks, and since their release, has been focused on the highly technical Obra design. It has been an unusual period, where not much information has been relayed on the regular “top end” release, in this case aka the Nike Magista Opus. Nike has …

If you haven’t watched it yet – get to it above! Epic stuff from Nike delivering one of the best advertising campaigns ever created. This video ropes you in and creates a definite new level of coolness about the brand. Plus, how sick do the boots show up in the …

This summer, Nike launches its first shin guard built specifically for speed that will be worn by players at the World Cup this summer in Brazil – the Mercurial FlyLite. Players such as Neymar recognize the need for a guard and want that protection, but they tell us they want …

The release of the Nike Magista Obra gave boot fans a bit of a shock when it was unveiled last month. The idea of a support collar was something I and many others would never have imagined. As is always the case with something so revolutionary, Nike had been working …

Can you believe we are already moving on to the tenth release in the Vapor series? Welcome in the all-new, sophisticated Nike Vapor X that comes in a familiar Hyper Punch/Volt/Metallic Gold colorway. Delivering high-speed control and  lightweight explosiveness, this version is ready to set pitches on fire this summer! As you would …

Earlier today, Nike officially launched their Summer Boot Collection, and these are the 4 silo’s we will see players sporting once the World Cup kicks-off. The Hypervenom, Tiempo V, Magista and Mercurial Superfly will converge on the feet of football’s greatest players on sport’s greatest stage. The Hypervenom and Mercurial come in …

When they were released, we were told that the Nike Mercurial Superfly would not be available for pre-order until May 26th – this Monday. But today, Nike.com unleashed their limited number of pre-order pairs and a select number are still available on their site, at $275 per pair. Given the fact …

When Nike’s released details on the Magista and told us they were using a Flyknit upper to create the “ultimate playmaker boot”, it sent an element of surprise through the market. In fact, using such a lightweight material is extremely radical and against the norm of any expectations we have …

It’s been about a month since we provided you with a comprehensive review of the new Nike Magista Obra. Well finally today, the company I lovingly refer to as “The Swoosh” has finally made the entire Magista range available for pre-order and also dropped the full details of what the range …

Today is the official day when the highly marketed Nike Magista Obra goes on pre-sale! The anticipation from fans has been building for well over a month, making these the longest awaited boot to hit market. Nevertheless, there is sure to be a rush of fans jumping on the chance to …

Could this be the best Nike Soccer commercial ever released – decide for yourself by checking it out above. Personally, it is definitely one of the top soccer commercials from any brand I have ever seen and the nature of how quickly it has gone viral only increases its case. …

Madrid was the place to be Friday, as Nike introduced the world to their latest explosive speed release – the Nike Mercurial Superfly. Cristiano Ronaldo will be the focus player wearing the boot that was born after four years of R&D in the Nike Sport Research Lab.  Driven by insights from …

Earlier today at an event in Madrid, Nike showcased their entire football collection that was inspired by the upcoming World Cup in Brazil. It featured many top apparel and equipment innovations, and there were actually a few designs that we haven’t seen before. The event basically was a giant showcasing of …

Nike gave us the custom introductory details that they are set to release a new boot this week, and no surprises as to which silo it is for! With the #Mercurial hastag and a picture of a pitch surrounded by a “race track”, the new boot will come as soon …