Earlier today, Puma unveiled 10 progressive new kit designs for 10 of their top European clubs, and the initial wave of responses has been pretty critical. Many have posed question like are they a social experiment, is Puma actually going to let pro players wear them in games, or were they designed by interns? Why the controversy behind the design?
Well, I think it is strongly related to how Puma has used the club name across the chest of each team, moving the actual club crest to the back of the jersey, under the collar.
“The new Third kits create fearless new expressions of each club’s identity and challenge tradition by reimagining conventional football kits in a brand-new approach that merges football and streetwear culture.
On each jersey the club’s badge has been repositioned and placed on the back of the jersey beneath the collar. Select jerseys complement this with an innovative use of the club’s crest as a tonal repeat graphic embossed into the fabric of the jerseys. The most eye-catching feature of the jerseys is the placement at the heart, of the club’s name emblazed across the front of the jersey in each clubs’ bespoke font, with the PUMA cat centrally positioned to add balance to the visionary design.”
In terms of materials and performance, the new Third jerseys combine 100% recycled polyester with advanced PUMA dryCELL thermoregulation technology to ensure uncompromising fit and mobility, keeping athletes dry and comfortable. The jersey integrates an ultra-light jacquard structure into the back of the jersey to enhance breathability during intense performance. PUMA has also utilized an innovative Dope Dye manufacturing process to drastically reduce the amount of water and dye used during production, to further their goals of creating more sustainable products.
AC Milan, Manchester City, Valencia C.F, Borussia Mönchengladbach, Olympique de Marseille, Stade Rennais F.C., Shakhtar Donetsk, Fenerbahçe, Krasnodar and PSV Eindhoven’s are the clubs that will be wearing the new jerseys during their 2021/22 cup competitions.
Find all the latest jerseys released for the 2012/22 season at SOCCER.com.