A few weeks back, we broke details with you about a French company called Milémil. A relatively new company to the market, their goal is simple; create a boot fully manufactured in France, featuring fine quality leather and lined with organic cotton. Not long after, we were treated to a …

Another day and another extremely creative special edition release from the folks at Adidas. This time it is the they are launching a dramatic limited edition re-design of the adizero f50 as part of the #ThereWillBeHaters collection – the new adizero f50 Tattoo Pack. Where we were talking blackout boots earlier …

This is pretty awesome! You might have caught a post we featured earlier today highlighting a new Google/AS Roma interactive project, which included something called “ShoeSelfies”. Well, one of the players to be included was Francesco Totti. Under normal circumstances, this would be cool, but it is especially epic right now considering …

Later today, before their game versus Juventus, AS Roma will be debuting a whole new type of interactive experience for fans. Over the past few seasons Roma has become a leader in social media activity and fan interaction (and in part due to Shergul Arshad‘s time at the club). Case in point this incredible …

Given the fact that the first edition Asics DS Light X-Fly K sits among the top boots we have tested in recent times, the introduction of a second generation was always going to create some excitement. That excitement was quickly upped when we were given early access to test a …

Who doesn’t love a good blackout boot, especially on a modern range of boots. Adidas today revealed a new selection of dark-side designs on their top line boots; the adizero f50, Predator Instinct, Nitrocharge and 11Pro silos. The new “Black Pack” brings the classic black-out series to the #ThereWillBeHaters campaign. The #ThereWillBeHaters campaign has …