Adidas

I have often asked the question “how light is too light?”. Well, Adidas are set to blow our minds with a boot that weighs about a full ounce lighter than the lightest boot currently on the market. Let me put that into perspective. The lightest boot currently released on the …

It is 7am, Los Angeles time, and I get an unexpected knock on the door. This is what the guy hands me, a big heavy box that has been overnight shipped. Since the only thing that really arrived with a knock is soccer cleats, I took a gamble and ran …

Adidas this week treated us to a an new, updated, dramatically designed, sort of re-invented version of the Predator LZ. To answer the most pressing question, this is not a new version of the Predator and Adidas has not reinstated a new title – instead, we can think of it …

When Adidas decide to make moves on the market, they don’t sit back on their laurels – case in point this new colorway release in the Adidas F50 adiZero series. This one, which is officially listed as an Infrafed/Running White/Black, comes hot on the heels of the new Nitrocharge 1.0 …

David Beckham is set to play his last ever pro game this weekend, and Adidas has decided to treat him to a personalized pair of Predator LZ. He has gone for a British style design with a ton of detailing included. Below is what Becks had to say about the …

Adidas are back with a brand new silo that caters to a new demographic of player. The Adidas Nitrocharge 1.0 is the first boot that caters specifically to the “Engine”, a player that Opta helped Adidas define through extensive research. This is the box-to-box midfielder or the energetic outside back …

Time is ticking down to one of the bigger boot releases of 2013 – the Adidas Nitrocharge. At this stage, most of you have already seen images of the boots (power of the internet) but the real fun starts with the new technology Adidas has included on the new silo. …

Adidas must be jumping with joy this morning with the news that the top 3 players in the PFA polling all wear Adidas boots. The official results ended with #1 Gareth Bale, #2 Luis Suarez and #3 Robin Van Persie – you can see the finalized entire team here. All …

Now, is it just me or does anyone else get the sense that this is another piece of advertising magic by the Adidas marketing department? Defining a new type of player can only mean one thing – there is some reason for that player to be defined, or Adidas are …

When you have Lionel Messi performing so exquisitely in the F50 adiZero, there is always going to be high interest in the mid-tier option in the range. The Adidas F30 is a boot that holds an extremely similar look to the high-end release, but with a completely different set of …

Earlier this week, an unexpected package arrived in from Adidas. The box was pretty much unmarked, but it felt pretty heavy and there was an Adidas reply address on it. When I opened the box, the logo sitting underneath the bubble wrap pretty much gave-away what was sitting in the …

The folks at Adidas are no strangers to lightweight releases and adding new dynamics to help freshen things up with their boots. Case in point this Predator LZ SL that takes the Predator range in a whole new direction. Just like the adiPower Predator SL, this version of the boot …

During last weeks launch event for the new Adidas F50 adiZero Messi, the man himself had a chance to revisit some of his older model boots. There are not many players who can take a trip down memory lane and ask “how many did I score in these?” without wondering …

Over the past few weeks, we have seen Chelsea striker Fernando Torres wearing the Adidas Predator LZ. There was a time when a change-up by Torres would be front-center news with everyone talking about it. But because of his sporadic form since moving to the Blues, his decision to switch …