With all of the hype surrounding the release of the new Nike Hypervenom Phantom, another fascinating release from Nike has been pushed to the back burner. Try to guess the boot I am describing: this boot features a traditional Black/White colorway, has only conical studs, comes with a full kangaroo-leather upper, and can be bought for less than $100. I’m talking about the Nike Premier.[See: Who is Ready For the Nike Premier]
Before this release from Nike, the most common guess to the above description would be the Adidas Copa Mundial. Now, for the first time in near memory, the iconic boot from Adidas has some real competition. Here are the top 3 reasons why I believe the Nike Premier will hang with the Copa Mundial.
It is no question that the kangaroo upper on the Copa Mundial is the reason for its consistent and prolonged success in an ever changing boot market. The Nike Premier features what Nike are calling a premium leather upper that will mold to the individual player as the boot is worn. To follow the trend of classic soccer shoes Nike have opted to use a full conical stud pattern on the Premier, and have attached these studs to a much lighter and flexible sole-plate than that of the Copa Mundial.
With a majority of the new high-end releases clocking in at around $200 MSRP, it is refreshing to see that the Nike Premier will retail at half of that. The Copa Mundial retails for $120 MSRP, and price will always be looked at as the ultimate way to group boots together. By releasing the Premier at an equivalent or even lower price than the Copa Mundial, Nike have made it clear this is a competition they are comfortable creating.
It is crazy to think that the iconic black boot with a white Nike swoosh is now a unique design. The transition to flashy and bright colorways is long ago completed, and it can be hard to find a more subtle, traditional colorway in today’s boot world. That being said, I feel the void is obvious, and the demand still exists for a simple black and white design. The Nike Premier will both fill this void and thrive on the demand.
It is refreshing to see a release like this from Nike, and I’m sure people are curious about the level of success the boot will have. What do you think about this release from Nike? Let us know in the comments below.