Under Armour Create
Design looks a little too machine like, and they are a heavy “speed” boot.
For any brand, trying to break into the market is a tough thing to do. Current day, we now know they have what it takes and they are one of the top 10 soccer boot companies. But there was one release that really threatened everything – the UA Create. The comfort and performance of the boot was actually pretty decent, but the visual design left many wondering what UA were playing at. They used a plastic support design around the upper that created an extremely odd look. This had a lot to do with protection and strengthening the upper. On top of that, the boot was labelled as a speed boot, designed to offer player acceleration, yet they weighed in at 9.9oz – not exactly in the lightweight category.